Profile

"The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products."

 
 

ABOUT

Founded in 2013, Simon Morasi Piperčić is a Zagreb-based design office that works on various projects ranging from industrial and spatial design to site-specific installations, art direction, and design consultancy.
The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products.
The office has been awarded some of the most prestigious prizes - German Brand Award 2021, German Design Award 2017, Red Dot 2013 and 2015 and Interior Innovation Award 2015. In the year 2014, SMPDO was a part of the team that designed the Croatian pavilion at the Venice Architecture Biennale. His work has been published in several renowned magazines (Wallpaper*, Dezeen, Domus, Frame, Hypebeast...) and exhibited worldwide.

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*Headline quote: ORIS magazine, nr. 106, essay "Designing a multifaceted experience", written by Bojan Krištofić

 
 
 
 

AWARDS

  • 2021 - German Brand Award, Winner / Revisiting Analogue

  • 2021 - German Brand Award, Special / Revisiting Analogue

  • 2019 - Bigsee Product Design Award, Winner / Ugao

  • 2019 - Dezeen Awards 2019, Longlisted / Ugao

  • 2018 - Croatian Design Exhibition 1718, Special Mention / Jack

  • 2017 - German Design Award, Winner / Rhomb

  • 2016 - Best Product, Croatian Design Exhibition 1516 / Strain

  • 2015 - Golden Key Award, Winner / Strain

  • 2015 - Red Dot Design Award, Winner / Strain


  • 2015 - Interior Innovation Award, Winner / Strain

  • 2013 - Red Dot Design Award, Winner / The Culture of Smoking


  • 2010 - Best Concept, Croatian Design Exhibition 0910 / MOE I

 
 
 
 
 
 

SELECTED PRESS

  • 2021 - Dezeen, UK / Revisiting Factory

  • 2021 - Wallpaper*, UK / Revisiting Factory

  • 2021 - Stylepark, DE / Revisiting Factory

  • 2021 - Designboom, IT / Revisiting Factory

  • 2020 - Dezeen, UK / Revisiting Analogue

  • 2020 - Designboom, IT / Revisiting Analogue

  • 2019 - Hypebeast, USA / Ugao

  • 2019 - Design Milk, USA / Ugao

  • 2018 - Marie Claire Maison, FR / Traverse

  • 2018 - Elle Decor Italia, IT / Etan

  • 2017 - Domus, IT / Endless

  • 2017 - Designboom, IT / Endless

  • 2017 - Oris mag, CRO / Editorial

  • 2016 - Azure mag, CA / Strain barstool

  • 2015 - Indesign, AU / Strain

  • 2015 - Dezeen, UK / Strain

  • 2015 - Domus, IT / Strain

  • 2013 - Frame mag, NL / MOE II

  • 2013 - Designboom, IT / MOE I