About | SMPDO EU

"The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products."

Clients include:

Artgerecht

Bolia

Services we offer:

Market research

Design strategy

Product positioning

Industrial design

Creative direction

Design consultancy

Established in 2013 by Simon Morasi Piperčić, SMPDO is a Zagreb-based design office that specializes in a diverse range of projects, encompassing industrial and spatial design, site-specific installations, creative direction, and design consultancy.

The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products.

Over the years, our work has earned accolades, including the prestigious German Brand Award in 2021, the German Design Award in 2017, the Red Dot Design Awards in 2013 and 2015, and the Interior Innovation Award in 2015. In 2014, SMPDO played a pivotal role in designing the Croatian pavilion at the Venice Architecture Biennale. In 2024, Simon served as a jury member for the ADC 103rd Annual Awards in New York. Our studio's work has been featured in well-regarded publications such as Wallpaper*, Dezeen, Domus, Frame, Hypebeast, and exhibited globally.

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*Headline quote: ORIS magazine, nr. 106, from the essay "Designing a multifaceted experience" written by Bojan Krištofić"