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"The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products."

Services we offer:

Market research

Design strategy

Product positioning

Industrial design

Creative direction

Design consultancy

Established in 2013 by Simon Morasi Piperčić, SMPDO is a Zagreb-based design office that specializes in a diverse range of projects, encompassing industrial and spatial design, site-specific installations, creative direction, and design consultancy.

The studio's distinctive identity lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products.

Over the years, our work has earned accolades, including the prestigious German Brand Award in 2021, the German Design Award in 2017, the Red Dot Design Awards in 2013 and 2015, and the Interior Innovation Award in 2015. In 2014, SMPDO played a pivotal role in designing the Croatian pavilion at the Venice Architecture Biennale. In 2024, Simon served as a jury member for the ADC 103rd Annual Awards  in New York. Our studio's work has been featured in well-regarded publications such as Wallpaper*, Dezeen, Domus, Frame, Hypebeast, and exhibited globally.

*Headline quote: ORIS magazine, nr. 106, from the essay "Designing a multifaceted experience" written by Bojan Krištofić"

Awards & Recognitions

ADC Awards / 103rd Annual Awards Jury member

2024

German Brand Award, Winner / Revisiting Analogue

2021

German Brand Award, Special / Revisiting Analogue

2021

Bigsee Product Design Award, Winner / Ugao

2019

Dezeen Awards 2019, Longlisted / Ugao

2019

Croatian Design Exhibition 1718, Special Mention / Jack

2018

German Design Award, Winner / Rhomb

2017

Best Product, Croatian Design Exhibition 1516 / Strain

2016

Golden Key Award, Winner / Strain

2015

Red Dot Design Award, Winner / Strain

2015

Interior Innovation Award, Winner / Strain

2015

Red Dot Design Award, Winner / The Culture of Smoking

2013

Best Concept, Croatian Design Exhibition 0910 / MOE I

2010

Selected Press

Dezeen, UK / Revisiting Factory

2021

Wallpaper*, UK / Revisiting Factory

2021

Stylepark, DE / Revisiting Factory

2021

Designboom, IT / Revisiting Factory

2021

Dezeen, UK / Revisiting Analogue

2020

Designboom, IT / Revisiting Analogue

2020

Hypebeast, USA / Ugao

2019

Design Milk, USA / Ugao

2019

Marie Claire Maison, FR / Traverse

2018

Elle Decor Italia, IT / Etan

2018

Domus, IT / Endless

2017

Designboom, IT / Endless

2017

Oris mag, CRO / Editorial

2017

Azure mag, CA / Strain barstool

2016

Indesign, AU / Strain

2015

Dezeen, UK / Strain

2015

Domus, IT / Strain

2015

Frame mag, NL / MOE II

2013

Designboom, IT / MOE I

2013